In terms of engagement, vertical videos seem to have the upper hand because it generates an engagement rate between 0.10% and 0.17%.
15% of all Facebook content are videos – an increasing percentage and is a clear contrast to 2014, where video content made up for only 5.47% of the total posts.
In simple words, you get to target your audience more precisely. One of the main reasons you should consider using Facebook to post your videos and ads is because Facebook develops algorithms to track users’ connections and offer them the most relevant posts. You can publish Facebook video ads as Instant articles, In-stream videos, and advertise your products in the Facebook marketplace. Videos allow you to show off your brand or product along with their features in a much more engaging way.įacebook allows its users to post videos in several ways as Facebook stories, In-feed videos, and Live videos, just to name a few. If you don’t optimize your video with the right formats, you could waste a lot of time and money, which is why it becomes necessary to know the specs regarding the best video format for Facebook.įacebook videos and Facebook video ads, in particular, are beneficial because you get to advertise your products on a platform that the audience already loves. And for all the marketers and advertisers out there, Facebook ads are just icing on the cake. Like any other social media platform, videos seem to have a greater reach and connect to the audience on a much higher level on Facebook.
0 kommentar(er)
